CNY greeting pack for AdAsia

This is a Chinese New Year project that I worked together with the agency’s creative team. It’s a CNY greeting pack for the agency’s clients every year. This year, instead of giving them a traditional festive hamper, we came out with an interesting and interactive pack for them.

Client: AdAsia
Project Director/Initiator: Sue Lee
Creative Director: Kamwei
Designer: Blake Lim, Shinni Tek
Writer: Asha
Producer: Terry Woo

It's a CNY gift pack for the agency’s clients.
It’s a CNY gift pack for the agency’s clients.
Greetings from the agency.
Greetings from the agency.
There are instructions for clients to start interacting with the box of fortune.
There are instructions for clients to start interacting with the box of fortune.
After the big box is opened, gently pull the two boxes out.
After the big box is opened, gently pull the two boxes out.
Pull the golden mane to let the lions stand majestically.
Pull the golden mane to let the lions stand majestically.
Gently stroke their eyebrows up, and brush their beard down. Here you go! The lions are ready to dance.
Gently stroke their eyebrows up, and brush their beard down. Here you go! The lions are ready to dance.
 Flip them over, rub their bellies and part them at their centre, and you’ll discover many surprises. Locate and open the secret compartments to see what fortune they bring.

Flip them over, rub their bellies and part them at their centre, and you’ll discover many surprises. Locate and open the secret compartments to see what fortune they bring.
Ta-daa! Let’s celebrate another year of abundance!
Ta-daa! Let’s celebrate another year of abundance!
Gong Xi Fa Cai and Happy 2014!
Gong Xi Fa Cai and Happy 2014!
A bunch of prosperity.
A bunch of prosperity.
Baskets that are full of good wishes and good fortune are ready to be delivered to all respective clients.
Baskets that are full of good wishes and good fortune are ready to be delivered to all respective clients.
Lions dancing happily on the pussy willow.
Lions dancing happily on the pussy willow.
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